An expert team in your back pocket

Our exceptional team brings positive change directly to you. We've built our platform on solid research and real-world experience to give parents the comprehensive support they actually need—not just more advice.

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Meet our team of experts

Alex Stried

ceo & co-founder

Alexandria Stried, CEO at Poppins, is a leader in digital health innovation with expertise in behavior change at scale. Her career includes key roles as Chief Product Officer at Cerebral, Chief Product Officer and founding executive at Ellevest, and heading digital product initiatives at Weight Watchers.

Her work has been featured in Forbes and on the cover of Money Magazine. Alexandria holds an MA from NYU and a BA from Bradley University. As a mother of two young daughters, she combines professional expertise with personal passion in her mission to improve people's lives through mission-driven companies and positive habit formation.

Jenn Schoen

PRESIDENT & CO-FOUNDER

Jenn's unique blend of financial acumen and healthcare expertise makes her an invaluable leader at Poppins. Her career path from investment banking at Piper Sandler to eight years in private equity has given her a sharp eye for business growth and scaling opportunities. As former VP of Strategy and Chief of Staff at Cerebral, she played a key role in advancing mental health innovation.

Her dual BBAs from the University of Iowa in Finance and Economics and MBA from The Wharton School underpin her strategic approach to business leadership. While her professional achievements are impressive, Jenn considers her role as mom to Bennett her most rewarding responsibility.

Dr. Mona Amin

MEDICAL ADVISOR

Drawing from her experience as a practicing pediatrician, IBCLC, and healthcare startup advisor since 2015, Dr. Mona Amin brings a wealth of knowledge in children’s health and development. Her journey through UCLA’s psychobiology program, medical training at ATSU-School of Osteopathic Medicine in Arizona, and residency at Bernard and Millie Duker Children's Hospital has shaped her holistic approach to pediatric care.

As a second-generation Indian-American, Dr. Mona is deeply passionate about blending modern and traditional medicine to create a truly holistic approach to healthcare—focusing on body, mind, and spirit. She is particularly dedicated to helping parents navigate their children's relationships with emotions, food, body image, and sleep, ensuring that families feel empowered and informed.

Her practical, inclusive approach at PedsDocTalk has resonated with over 740,000 followers, who trust her expertise, science-backed guidance, and relatable style.

Dr. Chloe Massey

PARENT COACHING ADVISOR

Dr. Massey brings together education expertise and real-world parenting experience. She holds a Doctorate in Education from George Washington University focusing on education, along with dual master's degrees from NYU in Early Childhood Education and Early Childhood Special Education. As an adjunct professor at NYU in both the Teaching and Learning and Applied Psychology departments, she balances academic work with her active research initiatives. Through her virtual practice, she equips parents with evidence-based strategies for complex behavioral challenges, drawing on both her professional expertise and personal experience as a mother of two.

Dr. Ariel Kalil

RESEARCHER ADVISOR

At the forefront of developmental psychology research, Dr. Ariel Kalil serves as the Daniel Levin Professor at the University of Chicago's Harris School of Public Policy and directs the Center for Human Potential and Public Policy. Her groundbreaking work at the Behavioral Insights and Parenting Lab combines behavioral economics and neuroscience to understand how economic conditions and parenting practices influence child development. A recipient of the prestigious William T. Grant Foundation Faculty Scholars Award, she leads multiple research initiatives that are shaping our understanding of early childhood development and family dynamics.

How we help parents like you

“My 8-year-old keeps asking for an Apple Watch and more independence like walks with friends around the neighborhood. How do I handle the constant asking and nagging when she is just not ready?”
BEHAVIORAL SUPPORT
“It's 2am, and my son has a fever. I have three different thermometer readings and Google isn't helping. What do I do?”
Medical support
“My partner and I are not always on the same page with discipline. We need someone to help us create a consistent approach and hold us accountable. Our kids deserve parents who work as a team.”
BEHAVIORAL SUPPORT
“I noticed flakes in my daughter's hair. It feels silly to call the pediatrician just to ask, but I want to make sure I'm using the right products. What should I do?”
Medical SUPPORT

From symptoms to solutions
in minutes, not hours.

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